Prestige fragrance brand Amouage, founded in Oman in 1983, has appointed Marco Parsiegla as its new CEO, in a move designed to appeal to a wider audience “beyond hardcore fragrance enthusiasts and wealthy connoisseurs.” Parsiegla brings decades of experience in the fragrance and cosmetics industry, as executive vice president for Global Luxury at Havas, and as general manager & vice president of Prestige Products, at Procter & Gamble, where he had end-to-end responsibility for the global beauty business.
 
Founded in Oman in 1983, Amouage has garnered a global reputation for bringing true artistry to all its creations, and is sold in more than 70 countries around the world.
 
Parsiegla says, “Throughout my many years in the industry, Amouage has been one of the ‘best kept secrets’; a brand that is deeply rooted in traditions yet has taken its place amongst the most critically acclaimed fragrance houses in the world. To me, Amouage is so much more than just fragrance, it is true creative mastery—rare and extraordinary.” He added: “I look forward to authoring the next chapter in the brand’s story and evoking new emotions and creating new connections that our customers will cherish. We also want to tap into the next generation of fragrance enthusiasts that believe less in brand affirmation and more in personality amplification.”
 
On a mission to modernize the company, Parsiegla is carrying out “an almost head-to-toe reorganization of the brand’s business model,” establishing a “Creative Collective,” for collaboration and communication with consumers “basically every day.”